Company Information
Last updated 20 October 2026
In short
- SelloPop is run by Sello Commerce Services Ltd, a company registered in England and Wales.
- We run the website, take your order and payment, and handle support, returns and refunds.
- The fastest way to reach us is support@sellopop.com.
1. Company details
| Legal name | Sello Commerce Services Ltd |
|---|---|
| Trading name | SelloPop |
| Role | Online retailer. We source products from independent supply partners, mainly in China. |
| Company type | Private limited company |
| Registered in | England and Wales |
| Company number | 17516181 |
| Registered office | 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom |
| support@sellopop.com | |
| Website | sellopop.com |
2. Product safety
| UK product safety contact | Sello Commerce Services Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom |
|---|---|
| Safety contact | support@sellopop.com, subject “Product safety” |
See Product Safety for how to report a problem and our recall process.
3. Data protection
| Data controller | Sello Commerce Services Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom |
|---|
4. Disputes
We are not currently a member of an alternative dispute resolution scheme. If you have a complaint, please contact us first. See section 23 of our Terms of Service.